The LEGO Company History
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The LEGO Company History

The LEGO Company History

Ole Kirk Christiansen, who founded his workshop in Billund in Denmark in 1932, produced wooden toys and furniture. His business wasn’t particularly profitable and he struggled in the beginning of the 30s. In 1934, he began focusing on building toys and changed the name of his company to LEGO, a contraction of the Danish words « leg godt » (play well).

The company expanded into other Nordic countries in the 1960s. The company came up with a smaller model, perfect for hands with small hands. It was named DUPLO (after the Latin word duplex, which is a reference to a twofold). This allowed children of a younger age to build more detailed models.

In the 1970s, Lego began to introduce new features to help its products stand out from the competition. They introduced different faces to the miniature figures. This change made the characters more realistic and able to express various emotions and facial expressions. The Lego Group added wheels to their bricks, allowing them to construct vehicles and other machines.

The company’s next step came when it introduced dedicated themes — systems within the systems that allowed users to build a particular world or scenario. The company was able increase its brand’s popularity and appeal to an audience that was younger. The company also increased its production by opening factories in South Korea and Malaysia.

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